As we all might be aware that the Channel 4 Benefit Busters show was designed for publicity for A4e rather than a fair insight in to the benefit system.
Thursday’s (20th August) show which featured the training provider Action for Employment (otherwise known as A4e) and their star tutor/trainer/sales person/staff member Hayley Taylor (which I hear has since been sacked) pursuing ten single mums in to making the transition of going back to work, highlighted a major flaw.
Yes the PR backfired. Not solely due to opinion on the show which i will report later in a separate blog article but rather by their lack of success as the UK market-leader of providing Government welfare schemes. Read more on New Deal Scandal »


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