For a 3 part documentary called “Benefit Busters” two episodes will feature A4e. One episode that was shown on the 20th August 2009 was at A4e Doncaster focusing on lone parents whilst the other episode coming up next week will be at A4e Hull focusing on the unemployed.
At A4e Doncaster, Hayley Taylor co-ordinates a 6 week intensive course named Elevate which aims to give lone parents the confidence and skills to enter employment and persuade them they will be better off working than continuing to claim benefit.
It was largely thought that the programme would be criticising a4e and be bad publicity; it was a PR stunt all along to help develop promotion while they attempt to move in to America. My inbox was flooded with websites picking up on the A4e biased publicity from a press release and was only the last couple of days when a few sources picked up on the fame of the lone parents involved. The A4e website even has a page dedicated to Benefit Busters.
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